Markup & Margin Calculator

Enter a cost and selling price — or set a target markup or margin — to find the profit and convert between both rates.

For reference only — not investment or tax advice. This simple estimate excludes taxes, fees, discounts, shipping and other costs.

Your numbers
Results
Profit
Selling price
Markup
Margin
Enter a cost and a price, markup or margin to compare the rates.

Every calculation runs in your browser — the figures you enter never leave your device.

FAQ

How are markup and margin calculated?

Profit is selling price minus cost. Markup is profit divided by cost, while margin is profit divided by selling price. With a cost of 20 and a selling price of 35, profit is 15, markup is 75% and margin is about 42.86%.

How do you convert markup to margin, or margin to markup?

To turn markup into margin, divide markup by 1 plus markup, with both written as decimals. To go the other way, divide margin by 1 minus margin. The calculator does this from the same cost and price, so both rates always describe the same profit.

What does this estimate leave out?

It treats cost and price as one amount each. It does not include taxes, payment fees, shipping, returns, discounts, overhead or changing costs. Add those to your cost before using the result for pricing.

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